Tag: Marketing

Quantify the Hard Knock Life

“What the hell, I am not 52.” Hass grumbles. “Haha OMG!” I tap tap tap his arm to make him look at my results, “It said I look 32! I’m a fan, I’m typically pegged for 15 — 18 on a good day.” Emotions are high in the office as everyone gets their results back. Some are gleefully gloating while others are scoffing, rolling their eyes and objecting. The Microsoft application took the office by storm and was a sticky conversation piece for days on end.

Interesting to watch this phenomena in my little microcosm, which is like a Petridish version of what must have happened in the big old world. How old.net was contagious across social media and hit my Twitter trend board. Then there was this Canadian organization the Toronto Covenant House with an ingenious idea; leverage the popularity of this app is use it to tell a powerful story – one of homelessness. They uploaded pictures of Torontonian homeless, to predict their age. Then they blew these pictures up, shared that persons story of how they got to the street, and then revealed their REAL age. Microsoft says 45….he’s really 22. “Nothing steals youth like the street,” reads one caption. 

A Bottle Cap That Has the Highest Intangible Value

To give workers in the United Arab Emirates a treat far sweeter than a Coke, Coca-Cola created the “Hello Happiness Phone Booth,” which is a phone booth that accepts Coca-Cola bottle caps instead of money for a free 3-minute international phone call to reach their far away families. I love that Coke sought out such an authentic way to make a group of people sodeeply happy, and that it isn’t the usual consumer suspects that’s their target demographic for this campaign.