Mad Men Meets Homelessness

An [anonymous] Chicago art director decides to use his spare time to redesign homeless people’s signs to make them standout. While these folk have nothing nice to their name, one of their more important possessions – their sign, their plea to the world – now has some mark of sophistication. It’s a good reminder to these people that they are worthy
of nice things, and equally worth the labor of love.

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“I feel like the signs are doing a really good job of grabbing people’s attention and initiating more interactions,” he says. “[They] give people passing by something to talk about. It’s a conversation starter.”

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